Many new emerging smartphone techs who join the playing field know too well and will admit, how nearly impossible it is to stay relevant and on top of the consumers’ mind.
So when Vivo, one of the youngest global smartphone brands, entered the mobile sector not a few noticed how it went head-to-head against the big leagues. Back then, the market was dominated by two or three names only.
But times’ been good to Vivo because, in a matter of years, it is already trailblazing the smartphone game.
Ushering the Mobile Sector into the Future
Vivo has been determined to break barriers and introduce technology that ushered the industry into the future. After all, it was Vivo that introduced a 20-megapixel dual front camera in V5 Plus and a 24MP front camera in V7, V7+, and V9.
The V5 was then followed by the release of the V5Plus (left) and V5s (right), both with 20MP selfie camera. The V5Plus, meanwhile, has a 20MP+8MP dual rear camera.
Aside from the selfie camera, Vivo also paid attention to the users’ need for a bigger screen. Earlier this year, Vivo released the ultimate iteration of a concept smartphone, the APEX™ FullView™, which nearly has a 100% screen-to-body display. The V9, Vivo’s newest flagship, is getting closer to goal with its 90% screen-to-body ratio.
Vivo is also the first to introduce the in-display fingerprint scanner that gives users another method to unlock their smartphones.
It is still a wonder what Vivo will do next. For instance, it wowed the tech world with its bezel-less APEX concept smartphone because of its pop-up selfie camera to achieve the 100% screen-to-body ratio.
Helping the brand unlock the next best thing in the mobile industry are 2,200 dedicated research and development personnel in several R&D centers worldwide—in San Diego, United States and in China, specifically in Shenzhen, Dongguan, Nanjing, Hangzhou, and Beijing.
With all its development, it is no doubt that the young smartphone brand is already leading the pack to the future.