The World’s First True All-Screen Smartphone Design is Here Courtesy of Vivo APEX

Vivo, regarded as one of the most innovative smartphone makers in the world, recently unveiled another first with the reveal of the APEX™ FullView™ concept smartphone at the 2018 Mobile World Congress in Barcelona, Spain.

For the unitiated, an all-screen display is you know, the edge-to-edge type of smartphone screen unlike Apple’s all-screen-with-a-notch or Samsung’s all-screen-with-bezels designs. (Take note, both flagship phones did not even reach 90% screen-to-body ratio!)

As observers noted, Vivo is really determined to get ahead of the competition by debuting a handset that features a couple of neat tricks on top of the FullView display, reducing the bezels to 1.8mm on the top and at the sides and 4.3mm at the bottom with a screen size of 5.99 inches.

Mind-blown? Wait a sec, these specs make the APEX the thinnest bezel-less phone with the highest screen-to-body ratio in the industry.  In fact, the screen-to- body ratio may exceed 98% if the lower bezel is also reduced to 1.8mm for a genuine all-screen display experience.

While Apple, Samsung, and other brands keep the selfie camera as well as the ambient light and proximity sensors at the top of their smartphones, an innovative smartphone company like Vivo does not settle on that.

It pushes itself further with game-changing innovations such as hiding the 8-megapixel Elevating Front Camera in the APEX. It only pops out—in just 0.8 seconds to be exact—when the selfie mode is activated.

Even with an almost 100% screen-to-body ratio, Vivo APEX does not compromise the need for taking selfies with the innovative Elevating Front Camera. (Image: Vivo)

The concept smartphone also offers more features that make the most out of the bezel-less display.

Vivo APEX comes with the groundbreaking optical-based Half-Screen In-Display Fingerprint Scanning Technology, a first in the world. With this, users can touch any part of the bottom half of the screen to scan their fingerprints and unlock the phone.  

Vivo APEX 3
Vivo takes its In-Display Scanning Technology further by embedding the fingerprint sensor in the entire lower half of the APEX’s screen. (Image: Vivo)

These hard-to-miss and revolutionary breakthroughs in smartphone technology made consumer tech writer Ben Sin call the APEX in his article on the Forbes as the “truest” all-screen display made, breaking Samsung’s or Apple’s promises. He added the iPhone X looked “a bit dated” when placed next to Vivo’s APEX. 

Moreover, Vivo, with its expertise in audio technologies, also introduces the Screen SoundCasting Technology that transforms APEX’s entire display into a speaker, taking out the need for a traditional, physical loudspeaker. The design maximizes the surface as an samplifier and minimizes the vibration of the screen.


Vivo promises that this technology in the APEX conserves power, reduces sound leakage, and optimizes low to high pitch sounds for a more balanced audio experience.


Vivo is also the first smartphone maker with a fingerprint sensor embedded into the display.



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